PORTFOLIO

Hi, I'm Pengku Awaludin.

I’m not just a digital marketer; I’m an analytical thinker, storyteller, and data admirer

You can call me KUKUH

Once upon a time

I embarked on a journey through the tangled forest of IT support and the bustling kingdom of hospital administration. Armed with my trusty keyboard and a passion for problem-solving and analytical thinking, I ventured into the world of technology, tirelessly ensuring that systems ran smoothly and patients received the care they deserved.

But...

As I navigated the corridors of healthcare and the intricate networks of IT, I couldn't help but feel a call to a different adventure, one that would allow me to harness my creativity and connect with people on a broader scale.

Driven by my curiosity and desire for challenges, I transitioned to digital marketing. Then I graduated and got certified by the RevoU Full Stack Digital Marketing Program and mentored by elite industry instructors from reputable companies. I learn and practice digital marketing, such as paid channels (Meta Ads & Google Ads) and Organic channels (Social Media, CRM, and SEO).

I am excited to weave stories, build connections, and help businesses thrive in the digital age.

Education

Cyber Asia University

Communication Science

FEB 23 - On Going

Undergraduate - Employee Class

RevoU

Fullstack Digital Marketing

MAY 23 - SEP 23

Digital Marketing Associate

Diverse knowledge and academic experience such as Interpersonal Communication, Public Relationships (PR), Digital Imaging, Journalism, and Media Studies.

Graduated and certified from RevoU Digital Marketing program (<5% Acceptance rate).

I have committed to 13 intensive weeks of learning with a total of 250+ hours of class, 20+ assignments, and 5 group projects, including running real and various campaigns like paid ads (Meta Ads & Google Ads) and Organic channels (Social Media, CRM, and SEO).

Certifications

RevoU

• Mini Course Digital Marketing | MAR 23
• Full Stack Digital Marketing | OCT 23

Google

• Fundamentals of Digital Marketing | FEB 23
• Google Analytics Certification | MAY 23

Boleh Belajar

• Performance Digital Marketing | FEB 23

Udemy

• Learn Copywriting From Zero To Become A Reliable Copywriter | OCT 23
  

Work Experience

(NON DIGITAL MARKETER)

IT SUPPORT SPECIALIST

PT. SKI Abiyosoft

Software consultant for Indonesian hospitals since 1998

MAR 15 - MAR 16

ADMINISTRATOR STAFF

RSIA Tambak

Mother & Child Hospital since 2002

APR 16 - FEB 23

• Regularly monitoring the software system run by hospital staff (37 total clients)
  
• Responsible for supporting devices (Scanners, printers, projectors, computer network, etc.)
  
• Resolve, troubleshoot, debug, and upgrade existing systems (HMS: Hospital Management System)
  

• Data Management & Analysis (Register & manage 75 - 150 patient’s data/day)
  
• Financial & Budget Reporting (Create financial report with 100+ transactions/day)
  
• Assist the outpatient and inpatient processes with hospital insurance partners (75-100 partners)
  
• Teamwork & Communication (Collaborated and assisted with other 10 administrator members)
  

Work Experience

(DIGITAL MARKETER)

SOCIAL MEDIA SPECIALIST

Grantha Creative Agency

Part time

JAN 24 - MAR 24

SEO SPECIALIST

cmlabs SEO Agency

Internship

APR 24 - now

• Develop and implement comprehensive and ​engaging social media content strategies for clients
  
• Scheduling posts, interacting, and engaging with the ​audience responsively
  
• Regularly analyze, monitor, and report social media ​performance
  

• Analyze, review, and implement the website's on-page content ​optimized for search engines, using the client's CMS tools ​(WordPress, Shopify, etc)
  
• Monitor traffic and manage keyword analytics using web ​analytic tools (Google Search Engine, Looker Studio, Sequence)
  
• Assisted marketing team by conducting comprehensive website ​research focused on Search Engine Optimization (SEO) ​strategies
  

From my work experience,

I’ve been equipped with...

Data Management/Analysis

Financial and Budget Reporting

Problem-solving

Teamwork

Adaptability

Communication Skills

Skill + Abilities

Let’s deep dive into

my DIGITAL MARKETING projects!

Content Marketing

14 Aug ‘23 - 18 Aug ‘23

OBJECTIVE

• Create insightful and relevant content strategies for Ajaib (B2C)
  
• Evaluate content marketing performance for Xendit (B2B)
  

RESULTS

• Content pieces about investment for Instagram carousel (3 images)
  
• An insightful and strategic content marketing and deep evaluation about media coverage, backlinks, and give insights from actual data (Xendit Indonesia VC Database 2023)