Portofolio Pengku Awaludin

PORTFOLIO

Hi, I'm Pengku Awaludin

I’m not just a digital marketer; I’m an analytical thinker, storyteller, and data admirer

CONTACT me

You can call me Kukuh

Once upon a time, I navigated the worlds of IT support and hospital administration. With a passion for problem-solving and communicating, I ensured systems ran smoothly and patients received care.

But...

I felt called to a new adventure that harnessed my creativity and connected with people on a broader scale.

Driven by curiosity, I transitioned to digital marketing, graduating from the RevoU Full Stack Digital Marketing Program. There, I mastered paid channels like Meta Ads and Google Ads, and organic channels like Social Media, CRM, and SEO.

Now, with working experience as a Social Media and SEO Specialist in several agencies, I'm excited to weave stories, build connections, and help businesses thrive in the digital age.

Education

Cyber Asia University

Communication Science

FEB 23 - On Going

Undergraduate - Employee Class

RevoU

Fullstack Digital Marketing

MAY 23 - SEP 23

Digital Marketing Associate

Diverse knowledge and academic experience such as Interpersonal Communication, Public Relationships (PR), Digital Imaging, Journalism, and Media Studies.

Graduated and certified from RevoU Digital Marketing program (<5% Acceptance rate).

I have committed to 13 intensive weeks of learning with a total of 250+ hours of class, 20+ assignments, and 5 group projects, including running real and various campaigns like paid ads (Meta Ads & Google Ads) and Organic channels (Social Media, CRM, and SEO).

Certifications

RevoU

Mini Course Digital Marketing | MAR 23
Full Stack Digital Marketing | OCT 23

Google

Fundamentals of Digital Marketing | FEB 23
Google Analytics Certification | MAY 23

Boleh Belajar

Performance Digital Marketing | FEB 23

Udemy

Learn Copywriting From Zero To Become A Reliable Copywriter | OCT 23

Work Experience

NON DIGITAL MARKETING

IT SUPPORT SPECIALIST

PT. SKI Abiyosoft

Software consultant for Indonesian hospitals since 1998

MAR 15 - MAR 16

ADMINISTRATOR STAFF

RSIA Tambak

Mother & Child Hospital since 2002

APR 16 - FEB 23

Regularly monitoring the software system run by hospital staff (37 total clients)
Responsible for supporting devices (Scanners, printers, projectors, computer network, etc.)
Resolve, troubleshoot, debug, and upgrade existing systems (HMS: Hospital Management System)

Data Management & Analysis (Register & manage 75 - 150 patient’s data/day)
Financial & Budget Reporting (Create financial report with 100+ transactions/day)
Assist the outpatient and inpatient processes with hospital insurance partners (75-100 partners)
Teamwork & Communication (Collaborated and assisted with other 10 administrator members)

Work Experience

DIGITAL MARKETING

SOCIAL MEDIA SPECIALIST

Grantha Creative Agency

Part time

JAN 24 - MAR 24

Develop and implement comprehensive and engaging social media content strategies for clients
Scheduling posts, interacting, and engaging with the audience responsively
Regularly analyze, monitor, and report social media performance

SEO SPECIALIST

cmlabs SEO Agency

Internship

APR 24 - MAY 24

Analyze, review, and implement the website's on-page content optimized for search engines, using the client's CMS tools (WordPress, Shopify, etc)
Monitor traffic and manage keyword analytics using web analytic tools (Google Search Engine, Looker Studio, Sequence)
Assisted marketing team by conducting comprehensive website research focused on Search Engine Optimization (SEO) strategies

SEO SPECIALIST

Blibli.com

Internship

JUN 24 - AUG 24

On-page optimization per product categories, make and compile SEO attributes (Title, Meta Desc, Headings, etc.)
Conduct research and mapping keywords, as well as analyze and identify trending keywords
Implement strategic internal linking techniques to enhance and improve organic traffic performance
Document new product keywords from carousel promo per categories
Coordinate with blogger partners to request and manage backlinks, supporting off-page SEO initiative
Successfully crafted over 100 articles, generating a total of 181,667 impressions and 7,068 clicks, with 22.8% of the articles ranking in the top 5.

From my work experience,

I’ve been equipped with...

Data Management/Analysis

Financial and Budget Reporting

Problem-solving

Teamwork

Adaptability

Communication Skills

it enhances my role as a digital marketer!

Skill + Abilities

Marketing

Analytics

SEO

Paid

Ads

CRM

Design

Landing

Page

Video

Editing

Content

Plan/Writing

CMS

Let’s deep dive into

my DIGITAL MARKETING projects!

Landing Page

5 Juni ‘23 - 10 Juni ‘23

OBJECTIVE

Plan a laundry business idea from scratch
Create business digital assets

MY SCOPE OF WORK

Designing landing page using Leadpages
Website content copywriting and Privacy Policy
Daily analyze & optimize UI/UX both for desktop and mobile

RESULTS

An online laundry business named “Satsetklin Laundry”
Business unique selling points, value proposition, location, and target audience
Website domain, business logo, email, and landing page
Form submission for leads on the landing page

Marketing Analytics

20 Juni ‘23 - 24 Juni ‘23

OBJECTIVE

Gather real data from Google Merchandise Store
Analyze data using Google Analytics 4
Visualize the report using Looker Studio

MY SCOPE OF WORK

Analyze data within a specified period (Apr 22 - Dec 22 and Apr 21 - Dec 21)
Comparing, filtering, and reporting data based on metrics
Visualize data in various formats like tables, bar charts, pie charts, and heat maps
Draw insights and recommendations for the next improvement

RESULTS

An interactive, accurate, data-driven dashboard based on several key metrics with clear insights and recommendations

Performance Marketing

3 July ‘23 - 7 July ‘23

OBJECTIVE

Increase brand awareness for Satsetklin Laundry
Runs Meta ads __ with a real budget to improve website traffic
Generate conversion (leads) from the landing page in only 5 days

MY SCOPE OF WORK

Contribute to creating budget planning and campaign strategy in each marketing funnel
Create relevant copywriting for ads and social media posts

RESULTS

Successfully ran paid ads on Facebook & Instagram with various formats and without getting banned
Generate 11 Leads

META ADS

9,476 Impressions

6,432 Reach

60 Link Clicks

0,63% CTR

11 Leads

Performance Marketing

GOOGLE ADS

18 July ‘23 - 22 July ‘23

OBJECTIVE

Increase brand awareness for Satsetklin Laundry
Runs Google Search ads ___with a real budget to improve website traffic
Generate conversion (leads) from the landing page in only 5 days

1,030 Impressions

137 Clicks

13,35% CTR

23,36% CVR

32 Leads

MY SCOPE OF WORK

Performing keyword research for advertising campaigns in each phase
Create compelling copy for ads that are relevant to the target audience

RESULTS

Successfully ran Search Engine Marketing - Google Search Ads without getting banned
Generate 32 Leads

Search Engine Optimization (SE0)

/ Satsetklin Laundry

7 Aug ‘23 - 11 Aug ‘23

OBJECTIVE

Develop an effective plan for Search Engine Optimization (SEO) that will help to increase the visibility of Satsetklin Laundry in the Google Search Engine

MY SCOPE OF WORK

Performing a comprehensive analysis of our competitors
Conducting in-depth website audits using tools like Screaming Frog_ , Ahrefs____, and Semrush____
Analyze site performance from core web vitals, mobile friendliness, and crawlability
Visualize the competitor’s site structure using Whimsical___

RESULTS

Developed a comprehensive and well-structured SEO Strategy
Draw an amplification strategy that supports business goals
Create an appropriate content brief for the copywriter

Search Engine Optimization (SE0)

16 November ‘23 - 04 December ‘23

/ Save The Children

OBJECTIVE

As part of RevoU SEO Program, I had a chance to do a virtual internship program for Save the Children by solving case studies with real problem and situation from RevoU Company Partners.

MY SCOPE OF WORK

Research & analyzes potential audiences by observing Save the Children's digital presence and based on actual annual data reports
Conducting the website audit of the company and its competitors (using tools like Semrush___, Screaming Frog___, and Ubersuggest__)
Performing keyword research for new and developed content based on accurate data (Reference from Google Trends___, Ahrefs___, Databoks___)
Create a comprehensive SEO strategy and content brief that covers on-page and off-page optimization, measurement by metrics, and technical aspects

Search Engine Optimization (SE0)

17 April ‘24 - 31 May ‘24

Internship

/cmlabs

Job Desk

Analyze, review, and implement the website's on-page content optimized for search engines, using the client's CMS tools (WordPress, Shopify, etc)
Monitor traffic and manage keyword analytics using web analytic tools (Google Search Engine, Looker Studio, Sequence)
Assisted marketing team by conducting comprehensive website research focused on Search Engine Optimization (SEO) strategies

Result

Completed on-page SEO optimization for 100+ pages
Completed the migration of 150+ website articles
Increased website impressions by 79.1% within 30 days
Conducted comprehensive website audits for prospective clients weekly.

Search Engine Optimization (SE0)

18 June ‘24 - 31 August ‘24

Internship

/Blibli

Job Desk

On-page optimization per product categories, make and compile SEO attributes (Title, Meta Desc, Headings, etc.)
Conduct research and mapping keywords, as well as analyze and identify trending keywords
Implement strategic internal linking techniques to enhance and improve organic traffic performance
Document new product keywords from carousel promo per categories
Coordinate with blogger partners to request and manage backlinks, supporting off-page SEO initiative

Result

Successfully crafted over 100 articles, generating a total of 181,667 impressions and 7,068 clicks, with 22.8% of the articles ranking in the top 5.

Search Engine Optimization (SE0)

/ Local Food Indonesia

27 Okt ‘23

OBJECTIVE

Conducting topic and keyword research to generate content ideas and crafting SEO optimized content for the website.

MY SCOPE OF WORK

Create compelling, high-quality, and trustworthy content for Local Food Indonesia using Wordpress___
Implement on-page SEO elements, such as meta tags, headers, URL structures, etc
Work collaboratively with other team members, such as technical team, graphic designer, and project manager

RESULTS

226 Impressions with 6.4% CTR & 17 Clicks (Overall performance)

Content Marketing

14 Aug ‘23 - 18 Aug ‘23

OBJECTIVE

Create insightful and relevant content strategies for Ajaib (B2C)
Evaluate content marketing performance for Xendit (B2B)

MY SCOPE OF WORK

Set content goals, audience, distribution strategy, and channel
Create a content brief example, then content production using Canva
Evaluate content marketing strategy based on an actual data

RESULTS

Content pieces about investment for Instagram carousel (3 images)
An insightful and strategic content marketing and deep evaluation about media coverage, backlinks, and give insights from actual data (Xendit Indonesia VC Database 2023)

Social Media Specialist

21 Aug ‘23 - 25 Aug ‘23

OBJECTIVE

Create a social media organic marketing strategy for Whitelab

MY SCOPE OF WORK

Create a comprehensive 3 months Social Media Organic strategy for Whitelab
Define current business problem based on previous data (Gathered from Analisa.io____)
Research competitor performance through their social media
Audience analysis based on demographic and psychographic
Create a content calendar using Notion

RESULTS

A comprehensive social media organic strategy that is relevant to the business goals

Social Media Specialist

Part Time

1 Jan ‘24 - 31 Mar ‘24

Job Desk

Develop and implement comprehensive and engaging social media content plan for clients
Producing contents, scheduling posts, interacting, and engaging with the audience responsively
Regularly analyze, monitor, and report social media performance

Customer Relationship Management (CRM)

28 Aug ‘23 - 31 Aug ‘23

OBJECTIVE

Build a CRM strategy to group project business (Satsetklin Laundry)

MY SCOPE OF WORK

Mapping customer lifecycle, automation campaign, and drip campaign using Whimsical
Define purchase behavior by each customer segments
Email creation for the campaign using Mailchimp
Create mock-up mobile notifications using One Signal